About IRUS

Irus by Idee is undoubtedly the stylish new kid on the block. The brand resonates with the youth and is a hot favourite of the college kids. Fresh designs, bold shades, flamboyant style and east on the pocket is what they can easily relate to.

Irus is the new trendsetter when it comes to young eye fashion. Founded by Ronak Optik India Pvt. Ltd. and a subsidiary brand of, IDEE Eyewear has become the epicentre of chic-elegance and bold style, aptly reflected by its positioning as - Famewear. Idee lends to Irus its vivacious charisma and in your face attitude. Irus is undoubtedly the new youth mandate and the hottest brand in the house!